// NO CURVES // TAPE ART - 75° anniversary of Tesa

75° anniversary of Tesa

Daniele Mari 2012

Description

2011
HAMBURG [ Germany ]

75° YEARS OF TESA

2011 is the year of tesa. 75 years ago, in 1936, the tesafilm® was born -- and with it the tesa brand as it is known today. tesa decided to celebrate this great anniversary with a special event : a big birthday party in Hamburg (Germany), where all started.

A great event gathered many of the people that helped tesa to create its great history of creativity, technology and passion. Therefore, tesa asked the leading tape artist No Curves, from Milan (Italy), to be part of the family: he played an important role by creating some extraordinary ingredients for this successful event.

He first built up a 3.40 by 3.20-meter Greeting Wall which had to be completed by the guests. The clue: the rolls were placed perpendicular to the wall, which created an unusual 3D view.

The second part of the work of No Curves was a game area. It was similar to a classic hoopla game. The guests had to throw tape rolls into one of the 550 poles that formed an enormous "75". Successful throwers were awarded a limited-edition tape roll designed by No Curves.

Over 20hours of filming and 1000+ photos. 6525 rolls of tape used.

www.tesa.com

Info

The whole creation and realization of this installation were covered by the mate team of the artist, the video maker Fabio Bozzetto and the photographer Daniele Mari, also from Milan.